Tech Companies
RTFKT
Pioneering digital fashion and NFT brand leveraging cutting-edge innovation for next-generation collectibles merging culture and gaming; now owned by Nike
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Overview
RTFKT is a pioneering brand that leverages cutting-edge innovation to deliver next-generation collectibles that merge culture and gaming. C Capital is the largest investor from Asia in RTFKT. The company was acquired by Nike in December 2021, marking a significant milestone in the convergence of traditional fashion and digital assets.
Key Information
| Attribute | Value |
|---|---|
| Sector | Technology/Digital Fashion |
| Investment Year | 2021 |
| Region | Europe |
| C Capital Role | Largest investor from Asia |
| Acquisition | Acquired by Nike (December 2021) |
| Focus | NFTs, digital fashion, metaverse |
Business Model
RTFKT creates digital fashion items and NFT collectibles that bridge the gap between:
- Physical Fashion - Limited edition sneakers and apparel
- Digital Collectibles - NFT-based virtual items
- Gaming Integration - In-game assets and wearables
- Metaverse Presence - Virtual world fashion items
Connection to Phygify
RTFKT shares similarities with Phygify in the digital/physical fashion space:
| Aspect | RTFKT | Phygify |
|---|---|---|
| Focus | NFTs and digital fashion | Phygital (physical + digital) NFTs |
| C Capital | Portfolio company | Similar investor profile |
| Clients | Gaming/metaverse audience | Luxury brands |
| Status | Acquired by Nike | Startup |
Strategic Significance
The C Capital investment in RTFKT represents:
- Early Metaverse Bet - Investment in virtual world infrastructure
- Nike Partnership - Connection to major sportswear brand
- Digital Fashion Trend - Positioning in emerging market
- NFT Infrastructure - Access to blockchain-based commerce
Related Entities
- C Capital - Largest Asian investor
- Nike - Parent company after acquisition
- Phygify - Similar phygital fashion focus